Photographed for the Kansas City Chiefs
Kendrick Lamar’s Super Bowl LIX halftime show was a groundbreaking performance that masterfully blended music, visual storytelling, and cultural commentary. From the moment the lights dimmed and the audience’s LED bracelets illuminated, it was clear that this would be a show to remember.
The stage design was particularly striking, featuring a massive, tic-tac-toe-shaped set outlined in LED tubes. Each of the four uniquely shaped stages—a square, triangle, circle, and X—anchored the corners, creating a dynamic and versatile performance space. This innovative setup allowed for seamless transitions between songs and scenes, enhancing the overall narrative of the show.
Samuel L. Jackson’s portrayal of Uncle Sam added a layer of depth and satire to the performance. Dressed in a patriotic outfit, Jackson introduced himself as “Your Uncle Sam” and the show as the “Great American Game,” making several appearances throughout the 13-minute performance. His presence served as a commentary on American identity and the entertainment industry’s role in shaping cultural narratives.
Lamar’s entrance was equally impactful. He appeared atop a limited-edition 1987 Buick GNX, the same car featured on the cover of his sixth album, GNX. Dressed in a custom leather jacket emblazoned with “Gloria”—the album’s closing track—and Celine bootcut jeans, he set the tone for the show. As the car’s doors and trunk opened, dancers in head-to-toe red costumes emerged, forming an entryway to the stage. This moment was one of the most visually compelling, symbolizing a journey through American culture and history.
The choreography further emphasized the performance’s themes. Dancers dressed in red, white, and blue moved in patterns reminiscent of the American flag, representing individuals ‘dancing to the drums of the system.’ This visual metaphor critiqued how societal norms and expectations can lead to conformity, discouraging critical thought and authentic expression.
Guest appearances added additional layers of meaning. Serena Williams’ brief but impactful appearance, featuring her performing the “crip walk,” paid homage to their shared Compton roots and added a personal touch to the performance. This moment also subtly referenced her own experiences with media scrutiny and societal expectations.
Lamar’s decision to perform his hit diss track “Not Like Us” was a bold move that solidified his reputation for fearlessness and relevance. By urging listeners to turn off their TVs and engage actively, Lamar redefined the potential of the Super Bowl halftime show, aiming to influence both culture and political thought.
In conclusion, Kendrick Lamar’s Super Bowl LIX halftime show was a masterclass in visual storytelling and cultural commentary. Through innovative stage design, symbolic choreography, and thought-provoking guest appearances, Lamar delivered a performance that challenged viewers to reflect on societal structures and their own roles within them. It was a performance that will undoubtedly be remembered as a pivotal moment in Super Bowl halftime history.
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All photos © Andrew Mather | Kansas City Chiefs
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